A new chrome experiment puts digital books on an infinite bookcase, in your browser. 

Studies in the home were adorned with the inhabitants kills/treasures - for hunters it was the heads of trophy beasts, for the bookie it’s shelves and shelves of books.

Because of that mindset I feel the only way to completely convert a bookie over to digital content is for projectors to beam a digital representation of their kill onto a wall. Using NFC they could then tap the book on their shelf with their digital reader to read it… or till LED paint comes around.